because clearly i needed another project…

…I’m starting an online boutique of women’s clothing and beauty products because goddamn, I would like to be able to find a site with cute//practical stuff that isn’t twee, pretentious, aimed at my mother’s age bracket, or some combination of those factors. But I have not, and I had a nice think about it last weekend and tapped into my problem-solving nature, and thus Hazel Morning was born.

It’s not quite open yet – am waiting for my first shipment of stuff to get here and then my sister will take some beautiful pics of me in it and then everything will get posted to the site and I’ll officially launch this beauty – but my infrastructure is in place. I bought a domain name, I registered with the IRS, I’ve figured out the Hazel Morning aesthetic, and I’ve started making connections with suppliers. Combine impulsive with resourceful and entrepreneurial and this is what ya get, apparently. I’m gonna keep the self-promotion to a dull roar here ’cause this is supposed to be my writing // personal blog, but oh my goodness I am excited!! There is so much potential for me to explore here and Hazel Morning life+style is going to be a brand new world of… well, I’m not totally sure yet, but hopefully some of you guys will join me in the journey. (Or at least offer sympathy when I rant about some of the weird “quirks” of getting into this business. Oooohboy.)

I have a vision here is all I’m sayin’. Hazel Morning is going to be a boutique for the millenial woman who just wants quiet, who’s done giving a damn what the world thinks of her, who wants to surround herself with soft things and soft people. For clothing, that means neutral // cool colors and functional styles – nothing backless, nothing shoulder-less, nothing unnecessarily revealing. For accessories… we’ll figure that out once my Etsy Wholesale account gets approved, but I’ve got a few hesitant ideas on that front. For beauty and personal care products, that means gentle scents and tasteful packaging and products that work. And for everything else… I’ll figure that out when I need to as well.

And now back to your regularly scheduled programming of “I blog because I don’t have the money for therapy and all of my friends are sick of listening to my bullshit”…